De battre leur cœur va continuer

, publié le , mis à jour à

Judith Milgrom, la créatrice de maje © Mathieu Walter.

Non, non, non, dans la mode, il n’y a pas que des gens snobs et étriqués. Oui, oui, oui, il y a aussi des esprits ouverts et généreux. Et des vraies bonnes actions.

Vous avez sûrement entendu parler de Mécénat Chirurgie Cardiaque ou vu des reportages où l’on voit des enfants, atteints de graves maladies cardiaques, venir se faire opérer en France par une dame aux drôles de petites lunettes rondes et au regard doux. C’est le le Professeur Francine Leca : depuis 1996, 1 400 enfants ont pu être opérés grâce à son association.

Faire battre le cœur d’enfants malades, c’est aussi le souhait de Judith Milgrom, la créatrice de maje qui, pour la deuxième année consécutive, a demandé à des personnalités de signer des foulards-bijoux dont les bénéfices des ventes sont intégralement reversés à l’Association. Preuve que la mode a parfois bon cœur !

le foulard signé Thomas Dutronc

J’ai rencontré Judith Milgrom dans sa belle robe en cuir noir plissée. Celle que porte Kate Moss dans une récente série parue dans Vogue. Mais chut, on ne commence pas à parler chiffons… Pas tout de suite.

Pour vous, que représente cet engagement ?

Cette cause me touche énormément car il s’agit d’enfants frappés de malformation cardiaque et qui faute de moyens et d’infrastructures, ne peuvent être opérés dans leur pays. Ils sont donc pris en charge par l’association et grâce à une structure de bénévoles, ils sont accueillis en famille avant et pendant leur convalescence. Mais dans un premier temps, ces enfants, parfois de tous petits bout’choux doivent laisser leur famille et se rendre seuls en France, ils ne parlent parfois même pas la langue… Je salue vivement les familles bénévoles et le professeur Francine Leca pour leur magnifique travail. J’ai moi-même songé à devenir famille d’accueil mais quel déchirement de voir partir ces enfants, leur temps de convalescence terminé… J’ai donc choisi d’agir aux côtés de l’association à mon niveau et avec mon savoir-faire… la mode.

Mélanie Laurent © Paul Schmidt H&K, D.R

De quelle façon sont intervenues les personnalités (Thomas Dutronc, Mélanie Laurent, Gilles Lellouche, Daphné Burki) qui ont signé les foulards ?

Ils ont principalement choisi les imprimés parmi nos tissus vintage ou dans notre sélection été puis ils ont apposés leur signature sur le produit. Leur contribution va bien au-delà, ils soutiennent la cause aux côtés de Mécénat Chirurgie Cardiaque.

Pourquoi le choix d’un foulard ?

Lors de la première édition, les artistes avaient créé des foulards. Ceux-ci nous ont porté bonheur puisque nous avons pu grâce à l’aide de tous, reverser 115 700 euros et soigner 11 enfants du monde entier. J’ai donc souhaité conserver l’idée et les revisiter sous la forme de mini foulards bijoux qui peuvent se porter de différentes manières : cravate, bracelet, collier court…

le foulard signé Judith Milgrom

Fan de léopard ?

J’ai personnellement choisi ce léopard bleu et camel car il fait partie de ma collection. Ces coloris adoucissent le léopard en conservant le côté mode. Il se porte facilement, que ce soit avec un jean, une chemise ou une blouse blanche. Il s’adresse à toutes les femmes… étudiantes ou working girl !


le foulard signé Mélanie Laurent

Et les petites fleurs de Mélanie Laurent ?

C’est la touche romantique, vintage, c’est aussi un imprimé très été… c’est toujours agréable de retrouver des imprimés liberty durant l’hiver.

Qui est la femme maje (à part mon Amiral et moi*) ?

C’est une fille sexy, qui suit les tendances et qui aime être à la mode tout en conservant sa propre personnalité.

Parka + robe sexy en cuir = la silhouette maje

Avez-vous choisi “votre” tenue idéale pour cet hiver ?

J’aime mixer les marques… Des accessoires de luxe avec du prêt-à-porter créatif comme maje.

Vos pièces maje préférées de la dernière collection ?

Une robe en cuir stretch, un manteau léopard et toutes les pièces mêlant textile et cuir.

En un, quel est le basique qu’il faut avoir ? Et en deux, la pièce “folle” sur laquelle craquer ?

Une parka mixée avec une robe très habillée en cuir. Et pour la folie : la jupe en plumes d’autruche !

la jupe en plume d'autruche maje

Les foulards avec la bague sont en vente dans les boutiques maje au prix de 89 euros (109 euros pour la version avec les cristaux Swarovski). On peut leur préférer l’ourson (39 euros) rhabillé par Judith.

* les initiées (et celles qui suivent le blog comprendront ;-))

ET VOUS, QUE PENSEZ-VOUS DE CETTE INITIATIVE DE MAJE ?


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95 commentaires

Avatar de Chris

Chris

Belle initiative.


Répondre

Isis potins

J’aime beaucoup le foulard choisi par Mélanie Laurent. Très frais.

bravo pour cette interview. Comme quoi les modeuses ne sont pas forcément superficielles !

Isis


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Avatar de mamsof

mamsof

bravo et merci pour votre enthousiasme réaliste et chaleureux. Bon sens et générosité peuvent rimer intelligemment avec la mode, et tant mieux ! c’est bien de le dire et encore merci merci Maje pour ce sensible et efficace mécénat/partenariat.


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Avatar de sophie

sophie

J’aime cette intrusion de la notion de don dans la mode. Ça nous permet de décomplexer un achat en lui donnant un côté utile.
J’admire l’incitative du Professeur Leca et de tous ceux qui font don d’eux-mêmes pour de bonnes causes.


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charlotte

quelle belle action…et quelle belle jupe en plumes d’autruche !!


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Avatar de gala

gala

elle est tres jolie cette fille……. ..sur la photo ……..mieux que carla comme épouse


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Avatar de Mathilde

Mathilde

J’aime beaucoup le tiens! Mais le foulard de Thomas Dutronc… Je le vois très bien encadré dans ma chambre à côté de son autographe (que j’ai réussi à avoir il y a un an et dont je suis très fière..!)

Très belle action, qui montre qu’il y a encore de la solidarité et de la générosité dans le monde.


Répondre

véronique

Of course j’adore cette initiative. Je connais et soutiens MCC depuis longtemps et j’ai vu plusieurs enfants arriver soufrants et tristes et repartir transformés chez eux. Courrez-y !


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